It’s Rainforest Alliance Week – September 19-23, 2011 – Follow the Frog!
Because we love coffee, we have a passion for maintaining a thriving world coffee community, and we understand the importance of procuring agriculturally sustainable coffees certified by the Rain Forest Alliance. We want our coffees to reflect our values by enhancing the lives of others and preserving the environment.
That’s why we’re pointing out the frog. Maybe you’ve seen the little green guy on packaging but aren’t really sure what it stands for. Since 1990, the Rainforest Alliance has been transforming tropical agriculture and now certifies over 100 types of crops, including coffee, cocoa, tea, sugarcane, flower and fruit. More than 2 million people, including farmers, farm workers and their families benefit directly from Rainforest Alliance certification, as certified farms provide a better future for people while conserving nature and protecting wildlife.
The Rainforest Alliance has worked within the communities and with experts in science, agriculture and the environment to develop farm-management guidelines that maintain important traditions and eco-friendly practices, while maintaining a growing awareness of social responsibility and ensuring economic sustainability.
Rainforest Alliance Week was created to bring awareness to the brands and products that support the mission of the Alliance, and to let consumers know that by purchasing goods showing that little green frog, you are making a difference in the world. So, the next time you are shopping, just follow the frog! Learn more about how the Rainforest Alliance is supporting a brighter future for people and the planet at www.rainforest-alliance.org.